25 Years Sustainability Strategy at BASF – Past – Present – Future

BASF adopted its strategy “Vision 2010” in 1994 and oriented the company towards the principles of sustainable development. BASF was one of the first companies worldwide at that time that publicly affirmed its sustainability efforts. The company adopted a pioneer role that is reflected in its achievements for sustainability until today. Dr. Brigitte Dittrich-Krämer, Dr. Andreas Kicherer and Dr. Peter Saling have been at BASF since the time of the ‘Vision 2010’. They describe how BASF has taken action for sustainability since then and where the company stands today.