Mastering B2B Cold Emails: Salezilla COO Reveals Top Strategies & Mistakes

In this video, Johnny Chen, Co-founder and COO at Salezilla, discusses the key components of a successful B2B cold email campaign. He shares insights on good targeting, personalization, and email infrastructure to ensure high open and reply rates while also highlighting common pitfalls to avoid, such as damaging domain reputation. Additionally, he introduces Salezilla's AI-powered solutions that offer light speed lead research and personalized outreach at scale.

00:00 Intro
00:36 Cold Emails Today
1:03 How Bad Campaigns Happen
3:39 How Effective Cold Emails Work
4:24 AI SDR
5:26 Precise AI Email Personalization
6:44 Email Infrastructure Management
8:01 "The Works" Fully Managed Cold Outreach