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Collaborative consumption or the sharing economy explained in 4 minutes!
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Collaborative consumption (CC) is an increasingly prevalent form of exchange. CC occurs within a triangle of actors: a platform provider (e.g., Uber), a peer service provider (e.g., an Uber driver) and a customer. The platform provider's main role is matchmaking, so that a customer can access assets of a peer service provider.
In this video is based on an academic article in which three criteria to delineate CC from related constructs such as access-based consumption, sharing or renting are identified. The article introduces a literature-based framework explicating the roles of the actors in the CC triangle along three dimensions: motives, activities and resources and capabilities.
Benoit, S., Baker, T., Bolton, R., Gruber, T., Kandampully, J. (2017), A Triadic Framework for Collabo-rative Consumption: Motives, Roles and Resources, Journal of Business Research 79, 219-227.
In this video is based on an academic article in which three criteria to delineate CC from related constructs such as access-based consumption, sharing or renting are identified. The article introduces a literature-based framework explicating the roles of the actors in the CC triangle along three dimensions: motives, activities and resources and capabilities.
Benoit, S., Baker, T., Bolton, R., Gruber, T., Kandampully, J. (2017), A Triadic Framework for Collabo-rative Consumption: Motives, Roles and Resources, Journal of Business Research 79, 219-227.
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