The Secret Behind Ajab's Success: How Equity Helped Build a Flour Empire

In this video, we learn about the success story of Ajab, a household name in Kenya's flour industry. The company has achieved ISO 22000 food safety certification, ISO 45001 occupational safety certification, and ISO 14001 environmental certification. Ajab is a multi-purpose product that fits in from chapatis to samosas, and the company works with various distributors, wholesalers, and institutions directly. The video highlights the partnership between Ajab and Equity, which started from inception and has grown into the biggest wheat miller in the country. Equity has provided Ajab with asset financing, trade finance, and retail financing, allowing the company to expand its distribution and increase its capacity. Ajab is also the only brand in Kenya with a toxin-safe thumbs-up sign, making it a safe and healthy choice for families.

[partyflavour]

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[kiplaelvi]

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