Fran Wills, Local Media Consortium — How Can Consumers Help Support Local Publishers?

TL;DR
Support can be as minimal as visiting your local news site or signing up for a local media newsletter — though do consider what’s next, from subscriptions to donations.

TS;WM
“You know another positive impact that all this disruption has had is the consumers have been flocking to credible local news sources to find out about testing centers, school closings, what businesses are open — so they're relying a lot on their local media outlets to find out that information. So, we’ve seen a pretty dramatic increase in consumer traffic directly to news websites. A lot of consumers are engaging by visiting those websites on a regular basis.

We’ve also seen more consumers sign up for newsletters, make donations, sign up for subscriptions — so the audience side and consumer side of publishers businesses, which had been in decline, is now turning around and seeing an increase to how consumer revenue is starting to become a significant revenue stream for publishers.”

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