The Macallan’s travel exclusive Colour Collection goes global

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The Macallan Single Malt Scotch Whisky has brought to life its new travel exclusive Colour Collection through a series of vibrant experiential activations at key travel retail locations globally.
This significant investment – which includes pop-ups, high-profile promotions and an out-of-home (OOH) campaign – is said to underline the Edrington Global Travel Retail brand’s commitment to the global channel and its focus on driving awareness and recruitment through impactful storytelling.
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