Game On: It's Time for Brands to Invest in Women’s Sports

When it comes to sports, the truth is clear: women athletes are just as skilled, the teams are just as competitive, and the games just as entertaining as the men’s. Yet women’s sports receive less than 15% of media coverage and a paltry 9% of brands’ sports media budget. But the tides are turning; 83% of brands said they plan to increase their media investments into women’s sports in the coming year.

Join us in the #EqualityLounge at #CES2024 for a conversation about how brands can commit to gender equity in sports coverage and sponsorships.

• Shelley Zalis, CEO, The Female Quotient
• Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally Financial