Pitch CMO Summit – Delhi: Panel on Data and Creativity: How They Can Work Together

At the Pitch CMO Summit – Delhi edition, an interesting panel discussion was on the topic, ‘Data and Creativity: How They Can Work Together’ where the panelists shared insights on how creativity can become data-driven and personalised and how data can fuel and enhance creativity.

The esteemed panel included:

Prasun Kumar, CMO, Just Dial
Tabrez Alam, Chief Data and Strategy Officer, Bobble AI
Sumeli Chatterjee, Head - Integrated Marketing Experiences (IMX), India & South-west Asia, The Coca-Cola Company
Ruchika Gupta, CMO, Luminous Power Technologies
Udit Malhotra, Head of Marketing, MG Motor India
Session Chair: Puneet Avasthi, Director, Specialist Businesses, Insights Division, Kantar