The Founders Series - Episode 2: Joy Milk Tea

In this episode of the Founders Series, Andrew Criezis, NielsenIQ SVP, and General Manager, speaks with Maxwell Blessen, Founder of Joy Milk Tea. Maxwell was an avid coffee drinker looking for an alternative caffeinated drink to get him through the day. He had a passion for milk tea and couldn’t find the product he wanted in the marketplace, so he looked to fill that gap, and Joy Milk Tea was born. This is Maxwell’s story.