5 Tips for Planning the Perfect Startup Event

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Startups like to get stuff done by themselves. There might be financial reasons for that, it may be a sense of invincibility, but when it comes to planning an event, you really shouldn’t go in blind.

Take a look at these 5 tips before you start planning your next startup event.

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Did you know that there are 100 million companies launched each year worldwide? From mom and pop shops, to giant tech companies, startups really should focus on live events to help enhance their brand and build their audience.

Take a look at these 5 tips before you start planning your next startup event.

1. Know Your Why
You really need to figure out why it is you want to host an event, what are some of the goals you’d like to achieve, and does anybody really want to come out for it? Once you figure out WHY you’re hosting an event, and why anybody is going to attend, you’ll need to...

2. Figure Out Who Is Coming
If you are hosting a user conference - it’s going to be your users. If you are hosting a workshop, you need to have people that are interested in the subject matter that you’re presenting.
You’ll also want to think about how many people are in the room.

Look at your client base, your mailing list, your social channels and really any other opportunities for you to identify how to reach that target audience.

3. Cash Goals
To make a dollar, you’re going to be charging for tickets or getting a bunch of sponsors.

To spend a dollar - you are going to be hosting an event that is focused on either facetime or networking, or goodwill, or the opportunity to immerse a group of people into your brand.

When it comes to breaking even - you’re just looking to cover your costs.

4. Watch the Calendar
Figure out which events your target audience is already going to, and be sure to avoid those dates. Focus on finding alternate dates that fit within the calendar and you’ll probably see a handful more attendees than you would if you were trying to compete.

5. Hire a Professional
Startups don’t need to dedicate the time and the resources into learning how to plan events when you can just find someone who is really good at them already.

In Conclusion
Hosting an event can be an amazing way to showcase your Startup and the products that you have available. But it has to be done right. Bad events can be devastating to your reputation. Be sure to think of these tips when you’re planning your next startup event.