Amazon PPC Mistakes that Everyone Makes and How to Avoid Them

Are you struggling with your Amazon advertising campaigns? In this video, we uncover the top mistakes sellers often make and how to avoid them. Learn the best practices to ensure your campaigns are optimized for success. From diversifying your campaigns to mastering negative targeting, these insights will help you stay ahead of the competition and make the most of your ad spend.

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Timestamps:
0:07 - Introduction: Common Amazon Advertising Mistakes
0:30 - Mistake 1: Not Diversifying Campaigns
1:57 - Mistake 2: Inadequate Negative Targeting
3:47 - Mistake 3: Inefficient Targeting Strategies
5:51 - Mistake 4: Doubling Up Campaigns and Ad Groups
8:00 - Mistake 5: Not Setting Firm Boundaries
10:37 - Additional Tips for Successful Amazon Advertising

[castanl]

At 6:27 you say to avoid ad campaigns/ad groups to a single match type. But then say having all match types mashed up in one giant campaign will be difficult to understand the data and advise against it.

So is it better to have 3 separate campaigns that all target the same 10 keywords but each campaign is exclusive to only one match type (broad, phrase, exact) or have one single campaign that targets the same 10 keywords along with all their match types (so 30 targets in total in one campaign)

[jeromeclemente]

Thank you for this. Now, i will not make the same mistakes 😂 i know what to avoid now🎉

[zohaibmohammed]

Freak 72% ACOS overall! Could beat that any day.