Google vs. Facebook - How to Choose the Best Ad Channel For Your Business

Determining the best advertising channel for your local business can be difficult, especially if your budget is limiting you to one platform.

Overall, the best marketing systems that generate sustainable results include a mix of several inbound traffic sources.

For chiropractors, dentists, vets, and several other local industries, we use the following ad channels for our marketing mix:
Facebook: Full Funnel Marketing (TOF, MOF, & BOF)
Google Search Ads: Lead Generation
Google Display Ads: TOF Ads and Retargeting
Youtube: TOF Ads and Retargeting
Bing (depending on the personas): Lead Generation

However, depending on your budget, you may be limited to one option.

If you have to narrow it down to one channel, we always recommend Facebook as it can be leveraged for multiple purposes, is usually the most cost efficient to operate and easiest to learn.

Furthermore, with Facebook, you can build out the backend to support your advertising systems and then incrementally add in new channels once you derive a positive ROI from you marketing efforts.

It's recommended that you anticipate 6-8 weeks at minimum for any new marketing channel before determining if it's a viable solution or not. This is due to the fact that all advertising platforms run on data. The more data you have, the better your campaign(s) will perform.
-----

Luckless Digital is a health and wellness medical marketing agency based in Raleigh, NC.

Connect with Zach using the links below: