Just Enough Research / Erika Hall - UX Salon 2016

Every product, service, or interface we design in the safety and comfort of our workplaces has to survive and thrive in the real world. This means countless strangers will be using our creations in a chaotic environment over which we have no control. Research is the key to grounding ideas in reality and improving the odds of success, but research can be a very scary word. It may sound like money you don’t have, time you can’t spare, and expertise you have to seek.

Erika Hall presents practical, effective, efficient techniques that work within any design and development process to give you invaluable insight into your users and what they need and value. Not only will you reduce the risk of a wrong guess, you’ll also uncover new opportunities for innovation.

[wise_nut]

Oh my god I love this video, I like it when someone explains everything so easily. all the videos I've watching sounded too profound/difficult and got me "so what?" this video is really easy to follow!!

[isidrolanda]

This was a very solid take on how research can be optimized for design. But for someone who is not a researcher, she had some strong (too strong) opinions on whether focus groups can count as research and how to conduct them. I say this as a mixed-methods researcher who understands that every method has its limitations.

[jagusiff]

Great stuff! I've found The Wheel of Progress to be a great framework for conducting customer interviews. I have used it with clients across industries to help understand customer motivations, desired outcomes, avoidances, and customer jobs-to-be-done (aspirational, functional, emotional, social).

[wise_nut]

Loooll I hate iTunes so much, I don't use it unless I really really need it

[vivayo]

Great lecture, I was looking for more insights on the actual analysis process of the raw qual data, does anybody have any other videos recommendations / links? cheers!

[Jandrix_bb]

Who else is feeling hella called out in this video?

[thijskraan]

25:18 okay, okay, Ill shut up. Please calm down

[Alehandraad]

The sound volume is very low, and made it difficult to listen, I had to be super close to get enough volume. Great talk!