Discover Greenbook’s IIEX Events | A Day In The Life at IIEX North America

At IIEX North America, numerous experts in the field and an unprecedented number of prominent brands participated in insightful sessions and discussions to examine the most recent technologies, methodologies, and emerging trends that will shape the future of market research and consumer insights. Various engaging topics were explored, including market research powered by technology, the implementation of generative AI, and how to put insights into action. The event thoroughly explored the upcoming best practices that will define the industry.