Podcast Episode 2: Mastering Communication Strategy: Insights with Linda Wesley

In this episode of the ProVideo Pages Podcast, host Ann Gusiff interviews Linda Wesley, owner of StoryPath Communications, about the importance of having a communication strategy for businesses. Linda shares her journey from journalism to starting her own business in 2014 and discusses her expertise in communication strategies and content development. The conversation delves into the services Linda offers, the value of a communication strategy, and practical advice on creating a comprehensive communications plan. Linda also highlights tools like ClickUp and the influence of AI in business management. Tune in for valuable insights and actionable advice to enhance your business communications.

00:00 Introduction to ProVideo Pages Podcast
00:13 Meet Linda Wesley: Communication Strategy Expert
00:39 Linda's Journey: From Journalism to Entrepreneurship
01:27 Expanding Services: Nonprofits and Small Businesses
02:02 Services Offered by StoryPath Communications
03:15 Identifying and Addressing Client Pain Points
04:14 The Importance of a Communication Strategy
07:07 Creating a Communications Plan: Upcoming Webinar
10:05 The Role of Measurement in Communication Plans
11:11 Linda's Favorite Tools and Final Thoughts
16:32 Conclusion and Webinar Information