How to set up Google UAC I App install campaign I Google Ads

#thedigitaldirection @SenatorWeRunAds #googleads #uac #mobilemarketing #mobileads

Hi Guys,

In this video I talk about the quick set-up of Google app install campaign or Universal App Campaigns (UAC), which are the only way to run ads dedicated to promoting app installs or app engagement in Google Ads. The campaign Set-up is pretty simple you don't need to do keyword research, bidding strategy or competition analysis. While most of this campaign type is controlled by Google (targeting and bidding), there are many elements of a Universal App Campaign the advertiser can control. This video will go over one example of an app campaign in Google Ads. You'll get a full understanding of what this campaign type can do, where your app ads can appear, and how you can evaluate the performance of the Universal App Campaigns to make proper optimization decisions.

0:00 Introduction
1:20 - Choosing the proper campaign objectives
1:40 - Promoting app pre-registration or for open testing (Android Only)
2:00 - Choosing your mobile app platform & choosing your app
2:15 - Adjusting universal mobile app campaign settings
2:45 - UAC bidding settings & optimizations
3:01 - Budget & targeting settings with universal app campaigns
4:40 - Creating ads in UAC campaigns
5:00 - Ad copy - description and headlines
6:05 - Ready to go live
6:30 - Optimization options (location, audience)
07:15 - Next video about Facebook app install campaign
07:30 - Subscribe & enjoy :)

#universalappcampaigns #googleuac #googleappcampaigns #appmarketing #UAC

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