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Apple WWDC 2013 Keynote Address (HD) June 10, 2013
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Intentional or not "Can't innovate any more, my ass!" has become the take away sound bite from WWDC 2013. It was uttered by marketing head Phil Schiller as he introduced the unfinished redesign of Apple's Mac Pro desktop. As he lauded a long dwindling technology category, it was also most poignant for the complete lack of irony.
WWDC 2013 proved itself to be many things. It was a veritable tick box list for long running iOS feature requests, it pushed boundaries in laptop battery life, it saw Apple finally enter the streaming music market, OS X was updated (and given a silly new name), office and mapping services leapt to the web and yes, it brought us a new PC chassis. But for everything WWDC was the one thing it wasn't was innovative.
"I Do Not Own This Material or Video."
Intentional or not "Can't innovate any more, my ass!" has become the take away sound bite from WWDC 2013. It was uttered by marketing head Phil Schiller as he introduced the unfinished redesign of Apple's Mac Pro desktop. As he lauded a long dwindling technology category, it was also most poignant for the complete lack of irony.
WWDC 2013 proved itself to be many things. It was a veritable tick box list for long running iOS feature requests, it pushed boundaries in laptop battery life, it saw Apple finally enter the streaming music market, OS X was updated (and given a silly new name), office and mapping services leapt to the web and yes, it brought us a new PC chassis. But for everything WWDC was the one thing it wasn't was innovative.
"I Do Not Own This Material or Video."
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