The TRUTH about Apple’s AI with Craig Federighi

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I got a chance to talk to Craig Federighi about the latest announcements from Apple including Apple Intelligence, Siri, and more!

Catch up with me:
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Craig is my favorite person at Apple after Ives left.

TroyRubert
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The way Craig answers these questions is quite brilliant. His answer to the customisation question. You might think some of these questions would get him in trouble but his answers are brilliant and delivered personably.

If he did become CEO after Tim he would sit ahead of Steve and then Tim in terms of his knowledge and understanding of the tech. But he has the personable style which makes him come across as more approachable than Steve and Tim.

samueljweston
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Dude I've been watching you for YEARS it makes me happy seeing how far you have came man.

Lil-Britches
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Apple Mail needs a lot of love. Outlook is so advanced.

vettelife
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Watch Siri during this update “I’m sorry I don’t think I can help with that. Is there anything else I can help you with 🤣🤣🤣🤣🤣

Nsaki
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Craig is much more fun to interview than Tim Cook. He’s funny, honest, and answers questions without hesitation. Tim’s answers on the other hand is always the same, no matter what the question is. 😂

ibrahimsoukak
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I love seeing Jud do these types of videos...

AutoYoung
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The iPhone 16 Pro lineup is rumored to only have 8 gb of ram, which long term might not be able to handle AI as it grows. I'd wait for the 17 Pro series, which is rumored to have 12 gb of ram. Because 8 gb just isn't enough.

equivalentexchangeisalie
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Very good work interviewing Craig here! Sometimes watching we don't give value for these small things. You did amazing, questions very well articulated and precise! Congratulations for the good work here!!

jorge_the_first
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You spelt his name wrong in description and title.
Edit: Corrected now.

RyderCragie
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Finally Siri has a brain because we alll know it was very

thabi.b
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Would be more awesome if he asked them why their best “features” are calculator on iPad, planning hiking paths, screen sharing, icon rearrangement & color changing on iPhone and why they couldn’t put these quality of life features years prior when Android allows you to do these things?

P.S. Dankpods latest video showcased how a 7 yr old Mac can have a better setup than iPad “Pro”.

ScarySkele
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I wonder who will take the spotlight in terms of meme-ing once Craig retires. I feel like he kind of stumbled on to this figurative position by happenstance and then they all really leaned into it hard which is awesome.

unquestionabletv
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Craig is awesome! Love how he mentioned the iOS14 widgets with the app icons and clear spaces! Haha!

MUDGameshows
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The video would’ve been fine without so much music, just a recommendation

JeremyATT
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bro I have been watching your videos since your top 5 ps4 features videos and Sony MDR bass headphones and now you are interviewing craig. we have come a long way

rohittkrr
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This update for Apple products have been needed and wanted for so long, but of boy have they delivered.

REPPINDB
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8 min OpenAI. Why no one asking him why they are not bringing this Intelligence being on iPhone 14 Pro and Max which has faster NPU than M1? Please don't tell me because of the ram...

techanthrop
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watching Craig's interviews i noticed that he stares the mouth of the interviewer . hahaha

Gmark
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That's really cool you got to interview someone high up in Apple. Honestly, I won't just assume that privacy and security will actually be good til we things being used by real people. The things that Apple promises sounds great and all, but I need at least some assurances from actual use.

xxnikexx