What's in a Name | Full Measure

Twentieth-century radical activist Saul Alinsky once wrote, "He who controls the language controls the masses.” Never has that thought been more relevant. Right now, activists are busily working to redefine select words in real time, manipulating meanings to accomplish social and propaganda goals. How they do it and why is the topic of today’s cover story: What’s in a Name?

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Full Measure is a weekly Sunday news program focusing on investigative, original and accountability reporting. The host is Sharyl Attkisson, five-time Emmy Award winner and recipient of the Edward R. Murrow award for investigative reporting. She is backed by a team of award winning journalists.

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