The Best Thing To Happen To Medium Format: Hasselblad 907X 50C In-depth Review

In this video, we finally get a chance to review the new Hasselblad CFV II with the 907X. For this review, we decided to test the camera in a real world situation and actually use it for a proper shoot we did for a company. Find out how this camera performs in this detailed review.

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Gear used in this video
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#hasselblad #cfvii #907x #mediumformat #photography #hasselbladreview

[mescalineondemand]

finally a holistic review of this masterpiece =) great job!

[sidhammer]

Great review—straight and to the point, and good images to showcase dynamic range, color reproduction, highlight roll-off, etc. Wow! What a beautiful camera, something to aspire to owning some day.

That being said, how could you not mention the lack of an EVF option! You came so close when saying it was difficult in sunlight, and again when critiquing the lack of hot shoe. How a camera like this that has such a history of studio fashion, product, and portraiture photography could omit a hot shoe for flash syncing without a janky cable implementation and an eye level viewfinder option is baffling.

Also, not being able to tilt the LCD while in portrait mode would be a bit annoying, and I find that shooting with an eye level viewfinder while kneeling is an easier way to get lower angles than using a panel (especially a fixed one). It’s like they took the 6x6 design and forgot that you have to turn it on its side to get portrait angles and didn’t really consider a very important use case. They should have taken the opportunity to offer a $2k+ (or whatever crazy Hassy taxed price) rotating eye level EVF as another blingy accessory along side the $700 grip.

I am dreaming, since I have no justification for dropping this kind of money on this beautiful machine, however enticing...

[tinylil]

Hasselblad and Billingham in one video....I’m salivating

[ChimaChindaDev]

I have no words to express how rich those photos are.
I'm stunned.

[jamesbrickert]

Thanks for the video. Since I inherited a 500 C/M and SWC I'll be saving my nickels and dimes for the CFV II 50c. The fact that the 907x comes with it is an added bonus! Once again, thanks for taking the time to produce this informative video.

[savagefrieze]

Thanks Osman. Terrific idea. If wanted this camera since it was first announced. Not sure that the images are that much better than say my D850 and I’ve been hoping for the 100 mp sensor to really separate it from Dslr world. Still this is the camera for those of us who have shot with 500 c/m etc. thanks again and keep up the good work

[salsalcedo]

The best review to date !!!! Which also gives us a look at the grip and viewfinder THAAAANK YOOOUU!!!

[SamMcGhee]

Comprehensive review. I dig the way you showcased it in real world. 🍻

[ForTheLoveOfSuits]

I don’t really watch camera reviews but I was intrigued by this one and not disappointed. Excellent review.

[ALWH]

Love it, highly recommend the optional grip. I change the crop to 6x6, similar to the analog Hasselblad so no portrait vs. landscape difference.

[kennethhouston]

A true square format back (albiet small) would have hit this one out of the park.

[alexiscuarezma]

Nice! Awesome review. Thanks so much for showing how it's used with strobes. That was one of my biggest questions.

[matthewvonblerk]

the way this camera reproduces colours is outstanding

[frankhalstead]

Firstly, I found the review to be excellant and not too engaging in any particular portion. I have a 503cw and a 500cm and love them both and at 75 years of age have been looking to upgrade. Your review has given me just enough information to wait a little longer. The flash problems and such are a little off putting. But thank you; hopefully I'll be around long enough to seesome changes to 907X 50C that will justify the cost.

[PaulSafford]

Great review, enjoyed it and glad you took some lights out, watched Kai wonder around with it like anyone would with their cell phone 🤣

[jkwangyt]

Medium format cameras are very nice. If you don’t mind hauling the heavier gear that will be great. You will not disappoint the results.

The 503 series film Hasselblad is still the best camera Hasselblad ever made.

[thayerross]

Shooting portrait on a square sensor would be the same as shooting landscape wouldn’t it, or is it not medium format?

[dugjay]

What trigger did you use for the flash? I've got a few off camera Prototo flashes that I want to use with this camera system. Thanks!

[AlexEllis]

How do you think the 45P lens would cope as a daily driver for all around portrait, street and landscape? It's the most affordable lens, I mean for hobbyists this is like owning 1/4 of a Porsche.