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Building a partner channel: key principles and best-practices
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In this episode, we welcome back Gints Mednis, a very experienced partner channel manager with a track record of building Sonarworks' global partner channel from scratch.
Not every company needs a partner channel, but a partner channel can be one of the best ways to scale their business for those who do. In this episode, we will discuss:
- How to evaluate if you need a partner channel at all?
- How to select prospective partners?
- How to structure partner offer: what to give and what to ask?
- Finally, how the partner recruitment pipeline looks like?
- And what to do if a partner fails to meet the business goals.
#FriTalks
Not every company needs a partner channel, but a partner channel can be one of the best ways to scale their business for those who do. In this episode, we will discuss:
- How to evaluate if you need a partner channel at all?
- How to select prospective partners?
- How to structure partner offer: what to give and what to ask?
- Finally, how the partner recruitment pipeline looks like?
- And what to do if a partner fails to meet the business goals.
#FriTalks
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