How To Set Up Google Ads Shopping Campaigns .... CORRECTLY 🤑

If you are selling any products online you need to set up Google Ads Shopping Campaigns correctly, otherwise you are just throwing money away!

The biggest mistake that I see with Google Shopping campaigns is that people DO NOT add in any product segmentation, meaning that they just have all of their products in one big shopping Ad Group.

Your shopping campaign should follow the same structure as your search campaigns in that you should have multiple ad groups which each ad group only targeting related products.

By using this structure to set-up your Google Ads Shopping campaign you can:
- Quickly see which products are performing well and which products are under performing and need extra focus for your optimisations
- Add individual optimisations to each ad group such as negative KWs, audiences, demographics & device targeting

#googleads #googleshopping #googleads2022

Timestamps:
00:00 Introduction to Google Shopping
03:25 Account Structure for Google Shopping
05:33 Setting Up Googe Ads Shopping Campaigns
09:47 Adding Product Groups to Google Shopping
13:15 Conclusion & Google Shopping Optimizations

********* Links for Shopify & Woo Commerce ********

[luciliz]

Hi Aaron, I'm not sure if you're a married man, but I want to say I bloody love you. I've wasted thousands of dollars on agencies before deciding to take on Google Ads myself, and I find your videos SO incredibly helpful. From one Aussie to another, you're an absolute champion. THANK YOU.

[deanryanmartin]

Great video! This made me realize the set-up for Google Shopping Ad needs to be more thorough than any campaign. There must be plenty of ad groups and each ad group must have a list of its own negative keywords.

[wevhufashion]

I followed this video and successfully set up my campaign. Easy to follow - Thank you! Now I just need to figure out how to optimize my ads and website.

[shaolindido]

You're the GOAT of Google! Super useful content, thanks a lot, you're a real university on feet

[isaacpullen]

Oh so glad I found your channel stellar explanation on how to segment ad groups….thanks!!👍

[josh_ux]

Your videos are really great. This has been super helpful for structuring Google Shopping manual campaigns for our business.

[marcofloriano]

Thanks Aaron, really, best class on Google Ads Shopping out there

[AdA-rleo]

I’ve decided you’re the best in the biz 💪

[Andrea.Mantovani]

Thanks man, all clear and super straight forward. You have one more subscriber today!

[KarmaMachine]

This is brilliant! Thanks very much for your help!😀

[justme-fesf]

some of the best videos ever. Thank you. Quick question. Is there an option of audience targeting in the standard shopping campaigns? Can I choose who google shows my ads to?

[Ray_eddi]

Dude this was freakin slick! Top notch instruction

[zakariaelkhardi]

Hi Aaron, thank you for your explanation, wonderful content, hope it goes betterfor you in the future , cheer up, waiting for more video from you

[fabrice.breuss]

13:12 Wouldn't it make sense to set the audience settings to 'targeting' and not 'observation'? Great video, just wanted to get sure on this 🙂

[Gameofwartips]

You have saved my career. Thank you Aaron!

[Domonkos]

Awesome video! Just one question: how/where do you add those items? In the video they are already added to the account, so that part is missing.

[Zuringa]

This video raises a question for me. You talk about adding all your products, but is it not better to go with one or maybe two products on a low ($10) budget?

[petyaboy]

Honestly the best videos in the topic! I just wonder for a home decor webshop as a design hevay topic would you run search ads next to shopping ads? If yes, would you run just general KV in the topic or you would make the whole product menu structure to search as well? (I also love to see videos in bidding strategies for search ads KV).

[motivationwithflexstory]

Hi, good video, thank you. I liked and subscribed. I was wondering about what budget seems correct and what is pointless to put. Does 10 dollars a day would bring us really any sale, tks

[Jaibros]

Loved your Video, Very Useful and to the point. Love from India.