Supply Chain Challenges in The Middle East

In Episode 68 of The Supply Chain Show ™, Dr. Muddassir Ahmed & Doaa Al Ghamrawi (Director Supply Chain and S&OP Leader) discussed "Supply Chain Challenges in The Middle East".

The discussion on "Supply Chain Challenges in the Middle East" covered several key points:

- Common Challenges: Demand volatility, political instability, network design, and regulatory issues are common challenges faced in the Middle East, regardless of the industry vertical.

- Demand Volatility: Challenges include data accuracy, sharing, and long lead times, leading to less accurate demand planning.

- Network Risks: Challenges in transportation lead times and variability, as well as challenges in supplier management due to frequent changes in sourcing locations.

- Regulatory Environment: Different regulations in various countries in the region make compliance and coordination challenging, particularly in industries like pharmaceuticals.

- Distributor Relationships: Distributors hold significant power in the supply chain, and while integrated supply chain practices can help, challenges remain due to bonus structures and lack of transparency.

- Technology: While technology like machine learning can help, it's crucial to have the right strategy, data, and culture in place for it to be effective.

- Cultural Challenges: Supply chain in the Middle East can face cultural challenges, such as sales teams prioritizing "sell-in" over "sell-out" and the need for transparency and collaboration.

- Future Outlook: The importance of supply chain has been highlighted by recent events, and a focus on transparency, mutuality, and integrated planning can lead to a more effective supply chain in the region.

- Quickfire Questions: These included light-hearted questions about a supply chain mascot (Cinderella), a theme song (Supply Chain Rap), and a boss to work with (Jeff Bezos for his visionary approach to supply chain).

- Advice: The importance of networking was highlighted, as it can help in showcasing one's skills and building relationships in the industry.

#supplychain #challenges #middleeast

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𝐅𝐨𝐥𝐥𝐨𝐰 Dr. Muddassir Ahmed :

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𝐅𝐨𝐥𝐥𝐨𝐰 SCMDOJO :

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[bornlove]

I’m in sales in Europe, have a Middle Eastern background, never worked in supply chains before but this was very interesting indeed

[ImtiazAliSyed]

I am so intrigued to know what’s the craziest thing supplied …

[ImtiazAliSyed]

Supply chain is the Cinderella and Technology&Transparency is the Prince Charming. 😅
The Good will prevail. 🫶🏻

Please share the link for the supply chain rap.