Google Australia investing $1B in Australia with 'Digital Future Initiative'

The company explained the initiative builds on its work in Australia over the last two decades by investing in:

- The foundations of the digital economy including a major investment in digital infrastructure
- Australian-made technology and talent with a first ever Australian Google research hub
- Partnerships to solve big challenges including a collaboration with the CSIRO

Mel Silva, Google Australia MD, said the Digital Future Initiative was about helping accelerate our country’s progress to becoming a leading digital economy, and added: "The Digital Future Initiative is about bringing significant technology resources and capabilities to Australia, investing in the infrastructure that benefits people and businesses, and helping the best talent thrive here.

“A strong digital future creates opportunities, improves the everyday and enables the extraordinary - and we’d love to help Australia and Australians make the most of the opportunity and build for tomorrow,” added Silva.

Google points to analysis by economist Henry Ergas AO and Green Square Associates which has found that Google’s Digital Future Initiative "will support 6,529 new direct jobs and 28,057 total jobs across Australia and deliver $1.259 billion in direct investment and $6.716 billion in total economic impact."

Here's what Google Australia adds about the project:

The foundations of the digital economy
- Digital infrastructure is a major driver of Australian productivity, and under this initiative, we’ll continue to invest in cloud infrastructure to help build a digital first future.
- Customers are already benefiting from the expansion of our cloud regions, including our new cloud region in Melbourne
- This investment will provide Australian businesses with a secure and robust platform for business transformation, faster innovation and growth.

Australian-made technology and talent
- Research is the engine that drives innovation at Google, creating the tools, programs, and breakthroughs that enable Australians and people around the world to tackle the biggest challenges, and our teams aspire to make discoveries that impact everyone.

Partnerships to solve big challenges
- Through this initiative, we’re expanding our Australian collaborations, starting with a multi-million partnership with the CSIRO — Australia’s national science agency — to bring forward solutions to challenges, like natural hazard management, clean energy and protecting the health of our unique Great Barrier Reef.
- In partnership with Macquarie University, we’re deepening our investment in quantum computing in Australia. This work to advance quantum computing has broad future implications - such as designing more efficient batteries and making new scientific discoveries that were previously out of reach.
- While the problems we are trying to solve are of global significance, this investment will ensure that we contribute to Australia’s ongoing leadership in quantum computing research.

Along with the Digital Future Initiative, Google has also officially launched its expanded Sydney office, in Pyrmont - Google Australia’s third Sydney office. We're told "the expansion has seen the creation of 550 new desks and an auditorium and space for national and international industry events."

The company notes that as it approaches its 20th year in Australia and a staff of almost 2,000 across the country, it has "also submitted a development application for a fourth Sydney office, which is expected to be completed in early 2024."

[bruceli]

Makes sense. Australia is primed to become a Superpower within the next 30 years.
They have the land mass, prime geography, growing population and culture to make it another USA