Import Google Analytics 4 Data into Snowflake and Translate into SQL

Did you know that Google Analytics 4 now exports event data at the individual user level for free? In this episode of SnowFlake Bytes, Felipe Hoffa, Snowflake’s Data Cloud Advocate, shows you how to move this GA4 data into Snowflake and translate the sample queries into Snowflake SQL. His favorite part of the process? Creating a UDF that transforms the original schema nested data into a variant object that is easier to query.

And be sure to let him know what you think!

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