Olga

Olga is a Plastic Addict but she is ready for change. She wants a Plastic Free Aisle.

This video is part of A Plastic Planet's #PlasticAddict campaign whose aim is to convince supermarkets to have a aisle where people can shop for items free from plastic packaging.

A Plastic Planet is a grass roots organisation with a single aim - a plastic free aisle in supermarkets.

We are all plastic addicts, but a growing number of us want to give up our addiction but have no choice on a planet where almost everything is covered in plastic.

Every piece of plastic ever made – unless it has been burned – still exists.

If we carry on at the current rate of consumption there will be more plastic than fish in the world’s oceans by weight, by 2050, according to a report published by the Ellen McArthur Foundation.

Half of all plastic is used only once and most of that for less than 12 minutes.

Only seven per cent of the plastic used in the UK alone is recycled effectively.

There are growing health fears about the toxic effects plastic has on the food chain as plastic breaks down into tiny pieces and enters our food chain at micro organic level.

Increasingly people are demanding we reduce the amount of plastic we use and are demanding a choice over whether their food comes covered in plastic.

A Plastic Planet offers a simple positive solution which allows supermarkets to respond to consumer demand.

A Plastic Planet is working with politicians, scientists, charities, the public, packaging manufacturers, consumable goods producers and supermarkets themselves to deliver a single aim: a plastic free aisle in supermarkets.

Plastic Planet founders are serial entrepreneur Sian Sutherland, former CEO of the Mio and Mama Mio and Frederikke Magnussen, co-founder of Being Human.