3 Tips for Building an Email Nurture Campaign

3 Tips for Building an Email Nurture Campaign

This tends to be one of the biggest priorities for our new clients. When building a new email nurture campaign, there are 3 things to keep in mind to ensure the program runs smooth:

1. Keep it simple: Don't overcomplicate the workflows or customer journeys before you have large amounts of customer behavioral data.

2. Focus on the bottom of the funnel first - those closest to conversion. It's important to make sure that your bottom of the funnel operates flawlessly before moving a large number of users through the funnel.

3. Make sure there is a very clear call-to-action (CTA) in every email. There should be one clear path/step for the user to take.

Once you have enough data, then you can use results to build out branches and customize over time.

#inboundmarketingagency #marketingautomation #leadgeneration #b2bmarketing #hubspot #hubspotexperts #emailmarketing #nurturecampaign #emailnurture #emailnurturecampaign #hubspotemailmarketing #inboundmarketing