Why Use Instagram For Video Marketing

This video will cover video marketing on Instagram. If you prefer to read about it, check out our Instagram guide on our blog:

They say a picture is worth a 1,000 words…

And to Facebook it was enough to pay for $1 billion in 2012. 90 million users in 2012 to 1 billion users in 2018.

Instagram started out as an app for influencers:

✔️Posting about food
✔️Posting about health
✔️Posting about cool places

Now it has become a place to be discovered as a business. According to Facebook, 66 percent of visitors to a brand profile are not currently following the brand.

It's a great place to be discovered and build an audience and a community. So Instagram is great way to be discovered.

Moreover, it's even better when your content is in video:

73 percent of users use video when making a buying decision - people like to feel or touch something and video is next best thing.

Finally...

According to Quintly 21 percent more engagements on video versus photo.

Engagements is what get the word out. Engagements drive the algorithm in Facebook for organic reach.

And this is why video is the Donkey Kong King of all content mediums on Internet.

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