How to Develop a Creative Concept

Welcome to our series about creating branded video content. This video outlines the three steps needed to develop and write a creative concept for your video.
First, develop a creative brief that clearly lays out expectations between the brand stakeholders and the creative team working on the concept.
Next, you’ll need to develop your story and create an effective storyboard.
Finally, once you have your story development process sorted, you’ll want to take the core story and have it scripted out in three different, fully baked scripts.

[JollyMayorAlaga]

Four years later and this is really helpful