Episode 2 | The B2B Modern Purchase Journey | The LinkedIn Shake

Are you still using outdated sales tactics?

In this video, we dive into the evolution of the modern marketing purchase journey and how to stay ahead in today's competitive landscape. Discover why a linear approach no longer works and learn how to navigate the complex web of touchpoints that your customers interact with.

What You'll Learn:
1. The shift from linear to multi-channel engagement
2. The importance of a robust LinkedIn content strategy
3. Building a strong LinkedIn founder brand
4. Strategies for maintaining consistent visibility and trust
5. How to leverage LinkedIn video content for maximum impact

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Chapters:
0:00 - Introduction
0:06 - The Changing Landscape of the Purchase Journey
0:36 - Multi-Channel Engagement Explained
1:06 - Building Trust Over Time
1:38 - Strategies for Success
2:23 - Integrating Shake's Services
3:00 - Conclusion

Connect with Us:
🔗 Follow us on LinkedIn: /shakecontent

#MarketingStrategy #LinkedInContentStrategy #FounderBrand #ContentMarketing #VideoMarketing #ShakeContentServices