Three Principles On How To Keep Customers Happy And Loyal

0:00- So you want to be an incredible business owner? Then it would help if you learned how to keep your customers happy and loyal. Don't forget that acquiring a new client costs way more money than retaining one by keeping them happy. On top of that, they make excellent referral sources. SHANKX doesn't have to spend any money on ads as all new business is referral-based. Besides that, we grow by increasing value, not volume.

0:38 - Be responsive. Nobody likes to be kept in the dark. We have found that clients prefer knowing that something will happen with a delay rather than not knowing what is going on. A simple email or text acknowledging the receipt of their message goes a far way.

1:15 - Be honest. Mistakes happen to anyone, and your clients know and understand that. Mea culpa, and we'll make it right can fix most mishaps.

1:27 - Care as if it was your business. Insist on quality, timeliness, and fix mistakes. If you take care of problems without being prompted, then you are on the right track. On the other hand, if you find yourself hoping your clients won't see your shortcomings, you are in trouble.