Marshall McLuhan - Digital Prophecies: The Medium is the Message

In the 1960s, way before anybody had ever tweeted, Facebook Live-d or sent classified information to WikiLeaks, one man made a series of pronouncements about the changing media landscape.
His name was Marshall McLuhan and you’ve probably heard his most quoted line:
“The medium is the message”.

Follow #MediaTheorised, an online project by Al Jazeera English’s media analysis show The Listening Post

Facebook: /AJListeningPost
Twitter: @AJListeningPost
Narrated by Alex Chow, student leader 2014 Hong Kong Umbrella movement
Directed and animated by Daniel Savage

[francesmariellemondejar]

Love how the video made, big salute to the animators and the editors of this video!

[karlnorgaard]

I was exposed to this concept when CBC radio in Canada played a series of lectures. I was just a young construction worker with long drives in the evening. The material reinforced ideas I had about the world around me. I feel I was already recognizing the influence images, words, products etc had on us and on thier own context. Ive been applying this concept to my world for years and have found "The medium is the message" to be near biblical in how it rings true in every era.

[RogerDarnell]

My copy of the book "The Medium is the Massage" is one of my very favorite things in the world. Someday I hope to understand it.

[ChristianCaurla]

I love the animation. Beautiful. Poetic. Congrats!

[rizkiarifianto]

The animation is stunning, the music is perfect, and the explanation is crystal clear. This is next-level and incredible!!!

[johnsimonmusicetc]

We brought McLuhan into a recording studio at Columbia Records in 1967 and produced an album (with his approval) of The Medium Is The Massage with the help of 2 character actors and 2 sounds effects artists. All the words are from the book. The Japanese re-issue of the album may still be available. It's a trip!

[Obtaineudaimonia]

Very well done. McLuhan was a very interesting (and quite prophetic) man.

[HolyRamanRajya]

Very thought provoking and appreciate Alex Chow

[matthewfrazier]

the last part “it’s just all now” sounded exactly like Alan Watts

[snowpenguin]

Amazing video! Thankyou for sharing this information

[lunarcalendar]

This is why I don't regret subscribing, quality content.

[jantelopez]

respect to any news agency that bothers to inform the viewer HOW to view its content.

[aniketsk]

Thank you for sharing this... Amazing visuals and storyline.. 😍😍

[WillTheBassGeek]

"Everything happens at once. There's no continuity. There's no follow-through. It's just now" Something about this makes me think of new sociological methodologies such as Actor-Network Theory. I wonder if Bruno Latour ever read McLuhan.

[lyreczka]

Can you please provide the name of the song?

[jpgrumbach]

Thanks but you must understand the consequence of music in connection with information.

[weihongyan]

amazingly made！the best of the best!!!!
THANKS!

[mandi]

love this! what's the background music?

[andrewmcluhan]

Not bad. Actually, pretty good for a two-minute summary.

[malachdorell]

is there anywhere i can find the song used in this video?