What happened in Australia...

Why would I travel 25 hours to spend 2 weeks in torrential rain and deal with a 14-hour time change?

Because being surrounded by successful, generous, big-thinking entrepreneurs is very important to me.

I’m just coming back to normal after spending 2 weeks in Noosa, Australia (the sunshine coast which ironically was rain filled for almost every day of our stay).

I was down under for a mastermind that I’ve been apart for 6 years.

A few lessons from my time down there:

1. Those who make the most money invest the most money in their business (in people, ads, and their own growth)

2. Those who invest the most in ads (ie. $1M-$3M per month) test 10x more creatives than you’d think is “normal”.

They don’t just test a few creatives, they test hundreds.

3. A friend who is doing $108M per year isn’t doing anything that much different from you or me. He’s just doing it better.

Every little detail dialed in.

Every metric in his funnel tracked.

This is a big lesson for those of you who think “you’ve done that or know that already”...

You don’t. Otherwise, you’d be crushing it.

Masters ask themselves “How well am I doing that?”

There’s not much of a difference between very successful businesses and those that are barely hanging on by a thread.

Yet at the same time there are major differences, especially in the mindset of the owner.

You’re not one funnel away.

It’s not about the funnel.

It’s about the nuances within the funnel that 99% of people business owners don’t even think about.

And if you don’t know what those are all the more reason to learn from someone who does.

What you don’t see is the ultimate cost in your business.

That’s why I happily invest a lot of money and time to learn from others further ahead of me.

I don’t have all the answers.

I struggled the most in life when I thought I did.

Aside from the few days of the mastermind, what did I do the rest of the time?

Drank really good coffee.

Had some really good food.

And got a shit ton of work done with my Director of Ops, Bela.

Coming back feeling refreshed (although it’s 1am as I’m writing this because I can’t sleep since my body is still in Oz)...aligned…and ready for the next big chapter!

Takeaway: You only ever win when you Invest in yourself and surround yourself with other successful entrepreneurs.

Unless you’re the type of person that can’t add and extract value or who points fingers and blames others.

But if you follow me, I don’t think that’s you, right?

Yuri