How to Create an Iconic Ad ...

preview_player
Показать описание
How to Create an Iconic Ad ...

How do you make an ad so perfect that people are still studying it 60 years later? David Ogilvy, the father of modern advertising, cracked the code with his iconic Rolls-Royce ad. In this video, we break down Ogilvy's step-by-step approach—from grabbing attention with unforgettable headlines to spending weeks on meticulous research. Discover how he turned features like a whisper-quiet engine and a groundbreaking electric clock into a timeless story of luxury and performance. With the legendary line, 'At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock,' Ogilvy cemented his place as the greatest advertiser ever. Watch to see how brilliance in advertising is made!

Tags: David Ogilvy, Rolls-Royce ad, greatest advertisement, iconic ads, advertising history, marketing genius, copywriting, luxury cars, advertising strategies, creative storytelling, electric clock.
Рекомендации по теме
Комментарии
Автор

Pretty crazy amount of wisdom from Ogilvy

moonunit
welcome to shbcf.ru