Use AI to Increase Conversion Rates With Simpler Copy

Learn how to use AI to simplify the copy on your landing pages and, in turn, increase engagement and conversion rates 🤖

Most people will only read 20-28% of your website content. If your landing page copy isn’t easy to scan, you're losing potential conversions.

In this CXL Feed, Paul Boag digs into insights from the Unbounce Conversion Benchmark report, showing how simpler copy directly improves conversion rates–no matter who your audience is.

Here’s how to optimize your landing page copy for higher conversions:

1. Simplify and reduce the complexity: Lowering your copy to a 7th-grade reading level can double your conversion rate compared to writing at a professional level. Tools like Hemingway Editor make this easy.

2. Break it up: Use content blocks (headings, summaries, and images) to make your copy scannable. This allows users to scan copy and get the gist of it without reading every word. AI tools like Claude or ChatGPT can help you structure it for fast reading.

Ready to see the difference? Try these steps for yourself and start optimizing your copy today.
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Timestamps:

0:00 Learnings from The Unbounce Conversion Benchmark report
1:17 Choose the right reading level
2:45 4 Reasons to keep your language simple
4:40 Reduce your reading difficulty with AI
6:44 The second learning: Add scannability with content blocks
8:27 How to add content blocks to your copy
9:38 Now it's your turn

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#cro
#copywriting
#landingpages
#cxlfeeds

[bdgood]

Great video! Definitely going to test. Is it possible the increase in conversion rate comes from "cognitive fluency" - that we like things that are easier and assign this liking to the offer? The findings seem to align to Kahneman's System 1.